Big Dress Energy: Why We Love Rejina Pyo
By Ella Vance | May 12, 2021
If traffic-stopping fashion that encourages individuality but sidesteps mainstream trends is your thing, there’s a high chance you’re already familiar with Rejina Pyo. At least, you’ll have swooned over one of her iconic puff-sleeve dresses on your Insta-feed. The designer has a gift for creating clothes that stop fashion fans in their tracks and is an absolute master at doing things her own way. The result: a forward-thinking label that is as concerned with its environmental responsibility as it is style credibility.
Here’s everything you need to know...
The Rejina Pyo look
Think contrast stitch blazers, kick-flare pants, and big dress energy. Pyo is inspired by the philosophy that everyday dressing should be both “mundane and extraordinary”. Loosely translated, that means her designs are practical with a playful edge. There’s never a dull moment with bold silhouettes and a color palette to rival a rainbow.
The woman behind the label
With a reputation for being one of fashion’s smartest and smiliest, Pyo is all about inviting everyone to the party. Creating clothes that are accessible and not exclusive is the reason she started her brand. The daughter of an interior designer and artist, she grew up in Seoul. These days, she lives in London with her chef husband Jordan Bourke. The duo recently collaborated on a very stylish Korean cookbook.
From student to NYC style staple
After a spell designing for a local department store, Pyo quit her native South Korea for London’s esteemed Central Saint Martins art school in 2007 and has been making a name for herself ever since. Her mission has always been to create an accessible breed of fashion. Her big break came when she launched her SS17 collection at New York Fashion Week, catching the attention of influencers Leandra Medine Cohen (A.K.A Man Repeller) and super-stylist Kate Foley. New York Magazine hailed Pyo’s Greta dress to be ‘the most popular at New York Fashion Week’ that season. The rest, as they say, is history.
The bigger picture
A determination to do the right thing by the planet is Pyo’s driving force. She passionately believes in clothes that stand the test of time and creates her collections with this in mind.
Pyo is passionate about sustainable fabrics and she works with carefully chosen suppliers to source environmentally sound textiles, including GOTS certified organic cotton and linen, recycled cashmere, and verified traceable viscose. She enjoys close relationships with her factories and suppliers in Europe and South Korea and visits regularly. Pyo is keen to eliminate waste and works with recycled or compostable packaging whenever possible.
You’ll like this label if you love …
... doing things your own way. Pyo is all about individuality. Her vibrant use of color is ideal for those who want to inject a party atmosphere into their wardrobe. The designer’s dedication to angular silhouettes has enormous appeal with women who tend to steer clear of mass-market trends – it’s little wonder the influencers can’t get enough.
The stand out pieces
Pyo’s recurring cast of asymmetric silhouettes and pointed suits are a hit every single season. This summer, she adds tie-dye and linen two-pieces to the mix. Accessories, which are a new chapter in her story, are also poised to set pulses racing. Look out for the knotted raffia ‘nane’ bag and a collection of pastel kitten-heel sandals which come in striking colorways, including violet and lime. Loyal fans of the label will be delighted to see the Greta dress cast in stark white cotton.