Introducing Sleeper: The Editor-Approved Label Redefining Loungewear
By Katherine Darley | Apr 12, 2021
The idea of effortless elegance is thrown around so often in fashion circles but few brands are truly deserving of the tagline. Enter Ukraine- and New York-based label Sleeper: the luxe loungewear brand that’s built around this very idea.
The Insta-famous label has become known (and loved) for making dreamy daywear from dressing gowns and cocktail-worthy outfits from the perfect pair of pajama bottoms. For them, it’s all about luxurious, easy-to-wear, multi-purpose clothing that’s beautifully designed and, crucially, responsibly made.
Behind The Scenes
The brand was founded by former fashion editor Kate Zubarieva and her friend Aysa Varetsa and it’s origin story is the stuff of dreams. Literally. Kate dreamt up a whole fashion label during a Christmas Day snooze... she saw herself standing in the center of a pajama factory and that was it. It took just six months for the duo to make Kate’s dream a reality – and just a few weeks more for legendary fashion doyenne Franca Sozzani, Italian Vogue’s then Editor-in-Chief, to declare it a success.
Let’s Take It Slow
Sleeper’s commitment to responsibly-made clothing is impressive. There are no flash-in-the-pan trends here: their anti-fast-fashion ethos means that each piece is handcrafted by single artisans in local sewing studios in Kiev and all are designed to stand the test of time.
A significant 90% of fabrics used by the brand is made from natural fibers (their linen is fully biodegradable) and sourced from a small group of certified makers, meaning that everything is traceable to sustainable sources with safe working conditions. The use of machinery in production is kept to a minimum to reduce carbon emissions and cardboard boxes have been replaced with linen sacks to encourage customers to reuse, rather than discard, packaging.
It gets better: those linen sacks are made from fabric scraps left over during clothing production… as are hairbands and belts. Anything that’s left over after that is donated for use in children’s sewing and fabric cutting classes, run by the brand’s own cutter, Anya.
And that’s just scratching the surface: Sleeper’s ethical principles really do infuse every element of their business, from their commitment to circularity to their firm stance on animal welfare (they have strict policies in place for prospective suppliers and never use products from animals slaughtered exclusively for their skin or any other part). To read more about the brand’s operating practices, check out their manifesto, values and sustainability pledges on their site.
The stand out pieces
Sleeper’s most coveted pieces are its shirred linen dresses (think voluminous sleeves and a loose and languid fit) and the feather-trimmed party PJ combos that are an emblem of low-key glamour. The brand’s dedication to a light and uplifting color palette (airy sky blue and bluebell) also sets their collections apart.
Print wise, there are plenty of ditsy florals and ginghams to catch the eye, but it’s not all romantic simplicity. For SS21, bright lime green and vibrant coral finds a place in the brand’s collection. Sleeper’s iconic take on the tracksuit – think jersey shorts and sweats in candy shades – is a must-have for those who like to take it easy without blending in.
Why it works?
A combination of effortless styling and playful design flourishes combine in collections that resonate deeply with women right now. The joy of this label is that it speaks to our collective desire to wear clothes in whatever way we want, whenever we want to wear them and wherever that may be.
It’s for this very reason Sleeper’s silk PJ suits have become such a popular choice with brides seeking alternatives to the standard wedding dress and why the oversized smock dresses are as popular for the beach as they are for bed.
Fluidity, ease, simplicity and style: welcome to the wonderful, luxurious, responsible (and ever-so-comfortable) world of Sleeper. Enjoy...
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